youtube series:
cooking beyond
This series aims to showcase not only the deliciousness of Beyond Meat products and the featured recipes, but also the simplicity of creating them in your own home kitchen.
Art Directed and produced stills & video shoots. Shoots were conducted on a monthly basis and resulted in content utilization for multiple business needs including social channels, website, paid ads, OOH, sales materials and tradeshow materials.
Social & Digital
Brand Guidelines
Owned project from conception to completion. Worked cross functionally with Communications, Marketing, Digital, Brand & Social teams. These Brand Guidelines are currently in place on a global level.
instagram: Highlights, igs & organic
Conceptualized and designed Instagram assets that are used as templates on a global level. Examples include organic posts, stories & highlights.
newsletters
Created Beyond Meat newsletter program including all templates on a design and coded level. The program is currently being used on a weekly basis domestically and in Canada.
corporate
business card
As part of the brand update, new business cards were designed to be used for all corporate needs.
activation: the beyond meatball shop
To celebrate the launch of Beyond Meatballs rolling out to grocery stores nationwide, fans were given a chance to be among the first to try the product at an exclusive 1-day only pop-up shop in LA & NYC.
The activation resulted in 1B earned media impressions, 252K+ social impressions & 16K social interactions.
